Corporate Art
Phone: 0732645549
Corporate Art
Artist Les Robinson makes your office come to life with Dynamic and motiving painted artworks. Great for Corporate offices, dynamic Art is based in Brisbane. Paintings and artworks. Visit our website to view our paintings gallery and artist profile.
Business Category: Retail/Distribution
retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale
Business Name:Dynamic Health
Phone: 0732645549
Website: http://www.dynamicart.com.au
Fax:
Mobile: 0421616024
Contact : Les & Malika
Location Address: |
Postal Address: |  |
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You should combine the development of the project proposal with a process of personal reflection upon your research and Corporate Art practice, and use it as a starting-point for planning and timetabling the required activities for this project.
Keep sight of the overall aims of this project, constantly reminding yourself of the key issues you aim to investigate.
Keep track of your work on this project, for example by keeping a project log in where you document any research or brainstorming steps you take.
THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The Corporate Art was executed through the line and ranged from a TV Corporate Art right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole Corporate Art. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall Corporate Art was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This Corporate Art also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the customer base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website
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FINDING A ROLE FOR MMS – LEARNING FROM THE COMPETITION The youth Corporate Art platform identification was strong. What we still required was a benefit for photo Corporate Art. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture Corporate Art service. Their accompanying communication proved to be helpful. By using communication to create a role for MMS competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of photo we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture Corporate Art in addition to being personality driven we persevered to find more consumer relevance for our service.
Business Type:
Online Shop/Store
Australian e-commerce department store, featuring everything from the latest toys to sporting goods.
FINDING A ROLE FOR Corporate Art – LEARNING FROM THE COMPETITION The youth messaging platform identification was strong. What we still required was a benefit for photo messaging. Surprisingly a competitive review proved to be a crucial turning point. Being late to market had its advantages in that all the major competition had already launched their picture messaging service. Their accompanying communication proved to be helpful. By using communication to create a role for Corporate Art competitive ads worked like a window into their world and brand values: (see Figures 1, 2, 3 and 4) We knew what type of photo we would send and the values we expounded. Given that much of VMA's appeal is its personality and its spirit in many ways this approach would have been enough to answer the original brief. However such was the value of finding and showing a reason to use picture messaging in addition to being personality driven we persevered to find more consumer relevance for our service.